Walt Disney Studios Home Entertainment: Difference between revisions
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Disney launched the Black Diamond Classics line in 1984 to release their animated films on home video under this line. Before resigning, then-current Disney CEO, Ron Miller, had plans to release their animated classics on home video. The older Disney executives still believed that releasing their animated films on home video would be a little bit risky, despite having released ''Dumbo'', ''Alice in Wonderland'', ''Fun and Fancy Free'', and ''The Three Caballeros'' on home video around the early 1980s. The "untouchable" Disney Classics would usually be re-released in theaters around 7-10 years. And the executives thought that if they had the film on videocassette already, they would not go to the movie theater to see it anymore. Plus, it would gamble away from future theatrical revenue.
But by 1984, Walt Disney Home Video was getting increasingly popular, so they decided to release Robin Hood on home video to begin their new Classics line. It was chosen because ''Robin Hood'' wasn't one of the more popular Disney animated classics at the time, as evidenced by a 1982 theatrical reissue not doing well at the box office, so it wouldn't be too much of a risk to release it on home video. Robin Hood was released with a suggested retail price of $79.95 on VHS and Betamax and $34.95 on Laserdisc. The tape was also part of Disney's wrap and ready-to-give promotion, since it was released a few weeks before Christmas Day. The release of ''Robin Hood'' was a small success, eventually becoming one of the best-selling home video titles in 1984.
* [[List of Walt Disney Classics video releases]]
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