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From the start of the company to January 1989, its releases were distributed by Video Cassette Sales, which was either an affiliate, or a parent of the company. In January 1989, Handleman Company acquired Video Treasures and Video Cassette Sales for $10 million.
From the start of the company to January 1989, its releases were distributed by Video Cassette Sales, which was either an affiliate, or a parent of the company. In January 1989, Handleman Company acquired Video Treasures and Video Cassette Sales for $10 million.

For a brief period, Video Treasures was also a marketer for Parents Approved Video from 1986 to 1990.


In April 1991, Video Treasures became the marketer for Burbank Video, possibly as a result of Burbank Video's then-parent Viking Entertainment, which Handleman acquired in 1987, being merged into Video Treasures. In early 1992, Video Treasures also became the distributor for MNTEX Entertainment.
In April 1991, Video Treasures became the marketer for Burbank Video, possibly as a result of Burbank Video's then-parent Viking Entertainment, which Handleman acquired in 1987, being merged into Video Treasures. In early 1992, Video Treasures also became the distributor for MNTEX Entertainment.