USA Home Entertainment: Difference between revisions
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PolyGram was first involved in videocassettes in 1979 when Spectrum pacted with [[Thorn EMI Video UK|Thorn EMI Video]] to market and distribute videocassettes until early 1981. In 1981, after its deal with Thorn EMI expired, PolyGram Records formed '''PolyGram Video''', which was headed by Goetz Kiso, and launched the '''Spectrum''' brand with 70 titles in the United Kingdom. It was gradually expanded beyond music with its cartoons, and films, some of them were produced by PolyGram Pictures. In late 1982, the company formed '''PolyGram Music Video''' to handle the conceptualization of 10-12 programs.
The company gradually expanded worldwide, becoming an international home video player, along the likes of Virgin, Thorn EMI, VCL, [[Vestron Video]], [[Media Home Entertainment]] and [[Nelson Entertainment|Embassy Home Entertainment]]. In North America, the movie library PolyGram is distributing in other regions is initially distributed by [[Universal
In 1986, PolyGram and Heron Communications formed the joint venture '''Channel 5''' to market videos in the UK, while the PolyGram Video name continued in other countries. In 1987, after years of licensing titles to other companies in North America, PolyGram Music Video went onto its own, marketing music videos on its label, which was distributed by PolyGram Distribution. In Australia, PolyGram partnered with Hoyts to market-sell through videos in Australia under the '''Hoyts PolyGram Video''' name. In 1988, the '''Spectrum''' name was revived by Channel 5 as a budget label.
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